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Many many parties last night so you're
00:00:03
the real diehards though to come here
00:00:04
this morning welcome to the Wednesday
00:00:07
morning keynote speech a before we get
00:00:11
started I just want to remind you of
00:00:12
the process for asking questions of the
00:00:14
speaker we have student volunteers will
00:00:16
walk slowly up and down the aisles with
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index cards and if you would just raise
00:00:20
your hand a pass a car down to you just
00:00:23
write your question down to know bring
00:00:24
it up here and then we'll we'll sort
00:00:27
those and ask this also I wanted to
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suggest that use it is close to the
00:00:32
front as possible to avoid the
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background that go in this larger okay
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that anymore do I want to introduce our
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speaker back to David Mann from LG
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electronics he's a senior research
00:00:46
fellow there and hence the software
00:00:48
centre is best known for having
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spearheaded the smart TV platform from
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LG electronics which was an enormous
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success I was it Samsung at the time
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and believe me we got scolded for what
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a success the LG smart TV was he's a he
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received a bachelor of science in
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computer science from Seoul national
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university master of science from agree
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in advance institute of science and
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technology and PHD from university of
00:01:13
Illinois at Urbana champaign is held
00:01:16
positions that digital equipment
00:01:19
Microsoft sense on and he's been
00:01:22
analogy since two thousand and six on a
00:01:25
personal note when I ask document
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what's is what is hobbies are each he
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told me that you really spends most of
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his time trying to take care of his two
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sons and also it's fifteen hundred
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people on his screen. And I just think
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that shows is committed two people
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while you'll also building technology.
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So welcomed Thank you for for the great
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introduction how about myself good
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morning everybody good morning
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everybody I well so you know I'm so
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honoured to be out here to have a
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chance to talk to a people from of
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various countries having this great
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conference on human computer interface
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I know about this compress many many
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years. But then opportunity have a key
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role speech is that's such and you know
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you know if you know you know rare
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opportunity for me. I will get them I
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talk this morning will you know help
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you some understanding about the what
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we are trying to do you energy. And
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many other things as well. So my talk
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today is about journey to a better
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life. So we are gathered here this
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morning we we talk about human computer
00:02:41
you know face and the most topics to
00:02:44
discuss this week we are discussing
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this week it is about how we can make
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such a you know face good enough. So
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that our daily life can benefit from
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it. However people we talked about
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about such topics about how we make
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such a you know face good enough. I
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think that we better look around us
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spend a few moments to see what a good
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life. We are enjoying these days base a
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human are on any model forgetfulness.
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We tend to forget our past very very
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quickly just think about last so don't
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ten or twenty years all those
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technological or immunities peach came
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to us and all smart phones flat panel T
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V.s worldwide web and high definition
00:03:38
TV broadcast things. So many things
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well I'm not going to talk about all
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these things. This morning. But because
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we are having this conference right
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here in Seoul korea. I like to begin
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might fall by telling you did a little
00:03:54
about the information technology these
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services is a rather unique in Korea is
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so if feature on known to the other
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part of the war and which makes
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people's lives better if I do that. I
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think that I liked this like have some
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context in terms of Seoul korea. And
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the piano people living in korea. So so
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and is a close by area is the large one
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of the largest you know metropolitan
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area in the world. And out of a the
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curriculum population of fifty million
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people about twenty five at twenty five
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million people living in this
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metropolitan area. So if you compare it
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with the new metropolitan area new
00:04:42
ideas about twice as big as the solar
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area but how about population wise so
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is about one half times larger a bigger
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than new okay rear this is a picture of
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soul taken about half a century ago
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about fifty years ago does compare that
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with this another picture taken
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recently. So why don't amazing
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transformation as the C D.'s
00:05:13
infrastructure gets better the life in
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the CD has dramatically improved over
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the years cory and that also very
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dynamic and now going. So often times
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for an important event. They want to
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express their opinions and feelings. So
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for a you know some you know important
00:05:33
event week oftentimes see a gathering
00:05:36
of humongous number of people gathered
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together. So this is a picture we took
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about a during the world cup event
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about ten years ago. And people gather
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right in front of the CD four one of
00:05:52
the picture about you know the music
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concert all for the by D world famous
00:05:58
in a mutation side a cup taken cum
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probably usable. So people eating so
00:06:04
close to each other any new fashion or
00:06:06
services you know if it is a popular
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you can spread very very quickly. So
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the city government when they want all
00:06:14
for something like you know net
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services they try to make sure that
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such as services are available to to
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everybody because people don't want to
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be left behind. So now the the CD is
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not posting you know one of the best
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places in the word in terms of a
00:06:32
network infrastructures. So network
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speed the most basic fastest and the
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page creation is almost one hundred
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percent. So when any new service is a
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couple for and then it is found to be
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useful everybody's start use right away
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the let me show you can probe supply
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showing you a few interesting services
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that's a popular in Korea this is
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called what they call ebola service you
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this is about you know it was this is
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in the route all all this was used
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collectively decided by the passengers
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a lot of time. So they kind of are
00:07:12
because there I you know or the but
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there's no idea route and then the
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possibility the route will be decided
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you know as people want the or not one
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is about what they call late night our
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bus obvious this is a is a service for
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those who need public transportation
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during the wee hours like at midnight
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till for a yeah so the C collects the
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data location data all the people and
00:07:45
the location data all the Texas doing
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those hours. And then kind of have some
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rough idea about where people spend the
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night and where people go back home. So
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with some big here analysis the CD
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offers the public transportation was
00:08:02
out for those route where people will
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most likely take such a during such all
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dollars. And this service is became
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very very popular right from the
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beginning this is yet another service
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what we call eighty one john which is
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in English I would say higher the
00:08:23
chauffeur service this is for those who
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spent the night with people doing it
00:08:29
having some hardcore and have to recoup
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go back home drive back home. So then
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they can easily obtain ashore for
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service. So they don't have to worry
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about having to drive back on at such a
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late hours after a social gathering in
00:08:44
fact today if you see the you know I
00:08:47
don't I don't know how many but the in
00:08:49
the TV news they were talking about
00:08:51
Texas at we had a quote that X is using
00:08:53
a mobile phone taps and then texting
00:08:56
come to you wherever you are because of
00:08:58
the location data is very popular such
00:09:02
a very interesting service is rather
00:09:03
unique in so and the new by
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metropolitan areas you know obviously
00:09:10
it's not just the city government for
00:09:12
trying to make people slide better the
00:09:14
company's device manufacturers as well
00:09:18
as the service providers. They are
00:09:20
trying to also provide some nice
00:09:22
services. So that to make the people
00:09:25
slide better. So let me show you a
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video clip about the you know the the
00:09:34
the such a product being made by the
00:09:36
company AG the company that I work for
00:09:39
and the content that the F what is
00:09:42
about the you know mobile phones in T
00:09:45
V.s and some services to control the
00:09:48
home appliances. It's about a minute
00:09:50
over or so the video content okay I so
00:10:04
I I I okay I thing marketing yeah oh
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yeah alright so maybe some of you
00:11:08
already familiar with this service is
00:11:11
this afterwards by from LG and some of
00:11:14
you may even have board and now using
00:11:16
the AG products not obviously it's not
00:11:19
just a G but many other companies here
00:11:22
they all trying to make you know some
00:11:24
map or try to make our peoples like
00:11:26
better. So it seems that we are living
00:11:29
in such a good life these days in doing
00:11:31
many great technologies but we all know
00:11:35
that we will see many new technological
00:11:38
improvements and new services a new
00:11:40
products will appear or what time. And
00:11:43
we also know that such email changes
00:11:47
ray the improvement will at least be
00:11:50
the same or even the quicker. So the
00:11:54
question is was the driving force
00:11:56
behind all these changes you know I I
00:12:00
believe there are three factor is the
00:12:03
first one is about the improvement the
00:12:06
ever improving semiconductor
00:12:08
technologies. And then also the ever
00:12:10
faster and ubiquitous in on it. And the
00:12:14
and the least seemingly and release
00:12:15
evaluation of the web this picture
00:12:20
illustrates the E the incredible
00:12:23
improvement of the we have seen
00:12:25
regarding sim I conduct the technology
00:12:27
is in fact last Sunday was a no the
00:12:31
where the UI many of you mind all the
00:12:34
more slow pitch is about the same I
00:12:36
conducted you know it density will get
00:12:39
improved in twice you know about
00:12:41
eighteen months. So this is about in
00:12:44
nine year is the three megabyte for one
00:12:47
dollar for the same dollar after nine
00:12:50
years we were able to buy thirteen that
00:12:53
hundred megabyte you know it's it's
00:12:55
kind of a unbelievable improvement. But
00:12:58
it's not just you know as computer
00:13:00
chips for storage a long you know in
00:13:03
many consumer electronics devices like
00:13:05
mobile phones the processing power
00:13:08
inside such a device is if you think
00:13:11
about twenty years ago it would be like
00:13:13
a ship a computer processing power is
00:13:17
amazing isn't it if we just think about
00:13:19
what about the internet twenty years
00:13:25
ago you need to download we will be
00:13:28
very happy if it you know fee finishes
00:13:30
a of couple seconds quicker. But the
00:13:34
you know in these days. We see the
00:13:36
movie video stream double the internet
00:13:38
without any network he cups or any
00:13:41
picture quality no problems. So twenty
00:13:45
years ago it seems like you know WWW it
00:13:49
seems like it stands for worldwide wait
00:13:52
now looks like that WWW stands for
00:13:57
really worldwide while what about a web
00:14:03
though immolation of web content or
00:14:06
structure is also very very amazing you
00:14:09
know twenty years ago the way it was a
00:14:12
medium for sharing static information
00:14:16
supporters a like a a medic on online
00:14:18
will seem to know seem to that you know
00:14:20
I mean it word. But now the these days
00:14:24
the web you name was very tiny services
00:14:26
such as you know social networking or
00:14:30
online purchasing and so on. You know
00:14:33
feature unthinkable without the web. So
00:14:36
what's the feature of the way. We have
00:14:38
three point all web web four point you
00:14:40
know what do they mean. I don't know
00:14:44
without the ability to predict the
00:14:46
future we call money talk about such a
00:14:48
nice fancy times like no puts
00:14:51
normalisation or content duration or
00:14:55
even you know semantic web. And even
00:14:58
companies like us we are talking about
00:15:00
platforms using web technologies such
00:15:03
as from OS firefox OS ties in well
00:15:08
where was so you can imagine why do you
00:15:13
happen in the next no tend to it
00:15:15
channel twenty years what about the the
00:15:19
a future development will be deciding
00:15:21
factors. So my conductors you know net
00:15:25
and the web will be the driving force
00:15:27
behind all these developments. So last
00:15:31
possible P on what's available to us
00:15:34
right now what are the opportunities
00:15:37
like kind of better live lie ahead of
00:15:39
us that you share with you a video
00:15:42
clip. So adjusting what it would be
00:15:44
like not in the future at our home just
00:15:48
one more video. So Yeah who who oh yeah
00:16:19
sex or something. He soon yeah I mean I
00:16:55
oh yeah I don't know I yeah oh yeah
00:17:26
yeah oh yeah yeah to the point so you
00:18:06
know these days we cannot talk about
00:18:08
the feature without mentioning the what
00:18:12
they call internet of things. You know
00:18:15
many new device is appearing on all
00:18:18
around us these days and also about the
00:18:21
wearable devices in fact I'm wearing
00:18:24
this you know some some phone a smart
00:18:27
watch you recently on ours which has
00:18:29
the communication capability such kind
00:18:32
available devices or you even smart
00:18:35
cards this area seem to be the where
00:18:39
the most you know interesting
00:18:40
development to will likely occur in the
00:18:43
next few and a couple of years one
00:18:46
thing I'd like to share and note in
00:18:48
terms of opportunities while making one
00:18:51
slide better is certainly a nice
00:18:54
endeavour to pursue we seem to pay less
00:18:57
attention to enabling new technologies
00:19:01
for those people who are less known on
00:19:05
this augmentation and minor deity yeah
00:19:08
in the minded groups in society. So
00:19:11
this includes people living in the on
00:19:14
the developed regions in the word. And
00:19:17
those were disabled and those were very
00:19:20
old or very young personally I do hope
00:19:25
that whoever is involved in imaging the
00:19:28
future and trying to realise it not
00:19:31
they will forget that we are all dries
00:19:34
to try to make such disadvantaged
00:19:37
people slide better as well but let's
00:19:41
course for a moment in order to make
00:19:45
all this odd events is really happen we
00:19:49
have some comparable or you know how to
00:19:51
to vocal examples are security privacy
00:19:55
or connectivity or even regulations all
00:20:00
these you know I know as I will explain
00:20:03
all his holders are areas where
00:20:06
computer human interface skiers can and
00:20:09
should be applied to pave the journey
00:20:12
to a better a better life. You know
00:20:16
some services feature intended to make
00:20:19
our lives better result in some
00:20:21
unintended sometimes nice T
00:20:24
consequences we see many people getting
00:20:27
a forest by spam EE messages all the
00:20:30
time. And some people even get to see
00:20:33
into doing something very harmful
00:20:36
harmful things. How we can avoid. Well
00:20:40
how we can prevent such abuses from
00:20:42
happening and then there was the
00:20:45
problem of connectivity when we try to
00:20:48
connect device to device together and
00:20:50
if it does not work for the Y and we
00:20:53
have to fix it sometimes you could be
00:20:55
very very bewildering next new
00:20:59
technologies make possible introducing
00:21:02
new services you know about this new
00:21:05
services open time just drop the
00:21:08
existing vested interests of the people
00:21:11
who are financially having some
00:21:13
interest in the step to school you know
00:21:16
the net neutrality is that this this
00:21:17
one of one of the hot topics about how
00:21:20
we should see the you know net
00:21:21
infrastructures well always the one of
00:21:24
the best examples well destruction of
00:21:27
that you just think you know you you
00:21:28
know services. So human computer
00:21:34
interface cues human computer
00:21:36
interfaces can have the design improved
00:21:40
regulations as just as they can you
00:21:43
know also the the the problem mobile
00:21:45
connectivity as a as the improve the
00:21:48
you know privacy and security issues
00:21:51
you know however to reach the for a
00:21:55
promise of a human for primus of human
00:21:59
computer interface is we need to
00:22:02
improve the human human interface skins
00:22:06
without making progress in that area
00:22:09
the biggest fathers maybe main ones or
00:22:11
that is the best of CHI computer human
00:22:16
interface depends upon the success in
00:22:19
what we may call HHI human human
00:22:22
interface that's because sometimes the
00:22:26
biggest mothers sometimes can be found
00:22:29
around us to our development teams
00:22:32
product managers developers and
00:22:35
designers. We should work together to
00:22:38
so product challenges by brainstorming
00:22:41
and idea gathering sometimes cannot
00:22:44
already on a plan. And they go
00:22:47
separately. And then residing in a
00:22:50
partial and have bakes solution if we
00:22:54
really want to contribute to society
00:22:56
you need to some figure out how we can
00:22:59
take advantage of collective wisdom is
00:23:02
the rubber solely relying upon
00:23:04
individual creativity yes collaboration
00:23:10
is something which is easy to talk
00:23:12
about but actually not so easy to to
00:23:16
really apply in the real world here is
00:23:19
a slide that can equally illustrates
00:23:22
how differently we are perceived by
00:23:24
others in different profession to a
00:23:27
designer developer it seems to be
00:23:29
somebody with PC and hiding behind the
00:23:33
dark cubicle writing software code
00:23:35
without too much care about the and the
00:23:37
customers you know to a design oh not
00:23:41
web developer what designer is rather a
00:23:44
night baby you know imagining something
00:23:47
which is only possible you know you may
00:23:49
in work and so on as a softer
00:23:54
professional. I have involved in number
00:23:57
about projects over the years doing
00:24:00
like a long career of softly industry.
00:24:03
I have a scene quite a a quite a few
00:24:06
times when collaboration play the key
00:24:09
part in the success and failure all a
00:24:11
project let me show you know let me
00:24:13
share video one particular experience I
00:24:16
had in my you know young soft changing
00:24:19
you know days the first company I
00:24:22
worked right after school was the
00:24:25
company doing import export trading
00:24:27
business one of the largest one in the
00:24:29
concordia. I worked in the electronic
00:24:32
data processing department of the of
00:24:35
the company. And then I I I think I was
00:24:37
very fortunate because I joined a
00:24:39
commune organisation where we have a
00:24:42
very very insightful manager you know
00:24:47
instead of working on projects and
00:24:48
automating business processes such as
00:24:50
Payroll company. I was asked to leave
00:24:54
the project it enables data entry
00:24:57
timing there's feature use all over the
00:25:00
department in the company to be used as
00:25:02
a device to send and receive messages
00:25:05
from almost is department in those days
00:25:09
but there was no email and no internet
00:25:13
there what telex devices and telex
00:25:16
typist. And always is communication
00:25:18
goes through the telex among messages
00:25:21
from the overseas branches are we see
00:25:24
that the telex room and hardcopy mate
00:25:27
and hand delivered to the recipient
00:25:30
department scenery when someone wants
00:25:33
to send a message to an overseas
00:25:35
offices yes to some meet the message to
00:25:38
the product rule in hard copy and could
00:25:41
you then get typed by the typist and
00:25:43
sent over to the telex to using the
00:25:46
telex device not developing on
00:25:50
electronic mail system involved
00:25:52
participation all you know many people
00:25:54
with skills in many different
00:25:56
information technology skills such as
00:25:59
company a communication that top
00:26:01
management no controller management.
00:26:03
And database application development
00:26:07
operating system and so forth my role
00:26:11
in this project was working as a
00:26:13
program manager tween whatever not
00:26:16
covered by some by I managed on all put
00:26:19
in also sins of the company. I'll for
00:26:22
we are responsible for developing
00:26:25
device driver spoke for doing some
00:26:27
protocol conversion. And I was so
00:26:29
defined oh this is for the department
00:26:32
in the company. And I was also rolled
00:26:35
user men yeah and all operation men
00:26:37
your with using a somewhat the process
00:26:39
of softer feature within a period at
00:26:42
the time and so forth you know after a
00:26:46
difficult hard well almost one year
00:26:48
about twelve months. We were able to
00:26:51
launch this and also a system. And then
00:26:53
system soon became a very important
00:26:55
part of the IT system for the company
00:26:59
that because you know for an import and
00:27:01
export trading company missus the
00:27:03
communication is very important part we
00:27:05
should be handled very efficiently I
00:27:09
felt very great. Well being able to
00:27:11
make such an impact to the company. And
00:27:14
I felt the important sub collaboration
00:27:17
minority on because the success of the
00:27:20
project would not have been possible
00:27:22
without the great chemo that the so
00:27:25
many people in a four participated in
00:27:27
the project you know they devoted what
00:27:30
the project there was many years ago
00:27:35
now with a G I'm leaving on average to
00:27:38
develop common reusable software
00:27:40
platform. They can be used for many
00:27:43
products the company makes to do this a
00:27:47
couple of years ago we took over you or
00:27:50
the famous operating system called the
00:27:52
where was and then try to customise it
00:27:55
to P that one needs the web was TVP
00:27:58
deal I've shown all year was the result
00:28:01
of that at four you know this is an
00:28:04
endeavour of several hundred people
00:28:07
working or over the inaugural with a
00:28:10
different languages with the different
00:28:11
cultures they work in a different time
00:28:14
zones which makes it very difficult to
00:28:16
work together. So the real challenge in
00:28:20
this project is to figure out how we
00:28:23
can find a common ground to you know
00:28:25
cut to collaborate is you know some
00:28:27
pressing the a rich thinking that I can
00:28:30
do better than these guys over there
00:28:32
you know the other one you will
00:28:35
principles one want is a good example
00:28:39
which shows the potential of the you
00:28:41
know successful collaboration you know
00:28:43
Linux the most about alone you know
00:28:46
such a Beaumont is now use all over the
00:28:48
place. You know inside consumer
00:28:51
electronics devices such as well mobile
00:28:53
phones in T v.s. And inside the big
00:28:56
internet companies like a face will
00:28:59
enable another example of extensive
00:29:03
collaboration can be found in house
00:29:06
phones that may in addition to or the
00:29:10
filter that's inside the phone just
00:29:12
think about all those how do the
00:29:14
components needed to make a phone you
00:29:17
know screen LCD displays cameras the
00:29:20
processors and memories than batteries
00:29:23
you know all this component suppliers
00:29:26
have to work together to make a great
00:29:28
more done consumer electronics devices
00:29:31
like like a phone you know or not
00:29:34
aspect of collaboration can be seen you
00:29:38
know value chain for any internet
00:29:41
services such as feasible Alcott called
00:29:44
talk you know in order to make it
00:29:47
available no service providers network
00:29:50
operators. And the platform providers
00:29:54
and device manufacturers they all have
00:29:56
to work together Steve jobs once
00:30:00
famously said what he had done was
00:30:04
nothing about finding a you know Quinn
00:30:06
across crossroads between liberal art
00:30:09
and technology the next new set of
00:30:13
greed device is a great products which
00:30:16
are presently unknown to us may emerge
00:30:19
from a global people who know how to
00:30:22
see energised talents from divers fears
00:30:25
of knowledge such as you arts
00:30:28
architecture letters science on the
00:30:31
resume and so forth. So as a final
00:30:35
note. I like to invite you all of you
00:30:39
the designers and developers who gather
00:30:42
here this week to attend this
00:30:43
conference on human computer interface
00:30:46
to contemplate again the importance of
00:30:49
collaboration to contribute to human
00:30:51
society with so many possibilities for
00:30:55
a better word lie heather was is time
00:30:58
to look better look at ourselves again
00:31:01
look at our coworkers with the new
00:31:03
perspective. And to think about how we
00:31:06
can work together and a better you know
00:31:10
they say if you want to go fast you go
00:31:12
around. But if you want to go far you
00:31:15
go together. I think it is mine for
00:31:17
hearing my tell thank you you so much
00:31:26
data that was great fear please please
00:31:31
have a few questions from the audience
00:31:33
okay first I wanna thank you for taking
00:31:38
us on a great journey and I'm always
00:31:40
reminded that how fortunate we are to
00:31:42
live in these times I wanna that touch
00:31:45
on you mention a couple times that it
00:31:48
would be great to also expand these the
00:31:51
wonders of our lives to disadvantaged
00:31:53
people. And I was wondering if you have
00:31:55
some thoughts about how we can take
00:31:57
technologies into underdeveloped parts
00:32:00
of the world. And help improve lives
00:32:02
beyond just the moderates aside use
00:32:05
make such a good question in fact my
00:32:08
second son is doing this kind of and
00:32:10
you activity will send them real. He
00:32:13
has a problem called the water bomb
00:32:15
which is kind of collecting funds to
00:32:17
make some distilled you know what about
00:32:19
it that this is the water. So that if
00:32:22
you can collect all this potters send
00:32:24
it over to on the developed you know
00:32:26
regions in the like Africa yeah so I
00:32:29
think that developing such a device
00:32:31
kind of distilling the water is one
00:32:33
such a good example that's very
00:32:35
interesting is it is it electronic
00:32:37
device or oh not electric bias so I
00:32:40
don't know how this location just after
00:32:42
some kind of some kind of filthy water
00:32:45
get out this distinct the somehow yeah
00:32:47
just to be like display. So another
00:32:50
question or task was in addition to
00:32:54
that I think technology journeys you
00:32:55
took us on what's your favourite
00:32:58
journey in your whole life my favourite
00:33:00
show oh that's not easy creation but
00:33:03
then you know generally I like to read
00:33:05
classic books and in in many classic
00:33:09
books they talk about a lot of life
00:33:10
story. I feel like I'm kind of taking
00:33:13
the same life thirty kind of a journey
00:33:15
to two all that's interesting okay so a
00:33:26
lot of the videos you showed were about
00:33:28
having a better life indoors at your
00:33:30
home what do you think about the role
00:33:33
smart technologies to help playing
00:33:35
improve in your outdoor venue in your
00:33:38
business life as well well if you say
00:33:41
outdoors to me the first thing that I
00:33:43
come to mine is for my mine is about
00:33:46
know what's providing what the distance
00:33:48
from the you know from the clean to
00:33:51
where I an intern when I play golf that
00:33:53
can defeat the one day that have yellow
00:33:56
I think that the outdoor life in a lot
00:33:59
of times people are talking about doing
00:34:01
some kind of that kind of a fitting is
00:34:03
kind of application for my our mobile
00:34:05
devices this where the you know this
00:34:08
the opportunities are I think for the
00:34:11
business. Well I think that the I can
00:34:14
is you know you can do the same that
00:34:16
the my our you know we're we're devices
00:34:17
can help me connect to many business
00:34:20
activities happening with two you know
00:34:23
with like meet Michael coworkers as
00:34:24
sort of broaden your awareness of what
00:34:27
what's going on right you're right yeah
00:34:29
so I wanna say personally that one of
00:34:32
the the concepts that I love the most
00:34:36
in your talk was the human to human
00:34:38
interaction I feel like he gets lost a
00:34:40
lot of times even among those of us who
00:34:44
are very aware that the humans are
00:34:46
going to be interacting with the
00:34:47
technology and I just wanted the in
00:34:49
your teens as a leader how do you
00:34:53
remind people to keep HHI in the
00:34:56
forefront of their thinking is to do.
00:34:58
yeah actually for that you know I
00:35:00
oftentimes use the the city famous what
00:35:03
was that the applicant yet when asked
00:35:06
for study the the president of the
00:35:08
company says the first one is about
00:35:10
empathy features about thinking about
00:35:13
your your customers for if you where
00:35:15
you are in the customers have how do
00:35:18
you feel about what you provide. That's
00:35:20
the one big message I keep telling to
00:35:22
our people all mothers topics which is
00:35:25
like a focus percent impute empathy is
00:35:28
the most important part of it. So
00:35:30
colour "'cause" we have to be more and
00:35:33
put have empathy in our mind to work
00:35:35
together Now the question I had was you
00:35:41
usually really use in know journey
00:35:44
yourself I think in from your your
00:35:49
engineering background to having an
00:35:51
appreciation for design thinking in
00:35:54
your your product development and I
00:35:56
just wondered if you could say
00:35:58
something about maybe what was the
00:35:59
first time you realise that you were
00:36:02
you were taking a more more input from
00:36:05
design then you expect for sign maybe
00:36:09
your first time or an interesting time
00:36:11
when you were working with designers ah
00:36:15
I cannot I think about how on my head.
00:36:18
But I think that if you look at our you
00:36:20
know the TV design the launch of on the
00:36:23
previous CD our smart T V.'s that
00:36:25
pretty much when you click that's smart
00:36:26
button it occupied a full clean the
00:36:29
kind of to single out of content to the
00:36:31
to the to the user. Now we kind of try
00:36:34
to avoid that with the lunch but with
00:36:36
the you know past and present concept
00:36:38
is in that in this at once but I think
00:36:41
any really you know good change the you
00:36:43
know my set of many people in terms of
00:36:46
how we design. I think that it is
00:36:48
really very impact for in the either oh
00:36:51
yeah it's a huge success yeah so I
00:36:55
here's a really hard question this is
00:36:57
gonna be fun what will be the most
00:37:00
important feature for the next big
00:37:02
thing after the smart normally you
00:37:09
don't expect me to say about you know
00:37:11
little things oh sure actually you know
00:37:15
you know I guess some of you may may
00:37:17
read this article by the famous
00:37:19
prophecy and how about the the Michael
00:37:22
porter he was saying is not really
00:37:24
about you know the things but is about
00:37:26
smart and connected devices is really
00:37:29
changing the volume industry an
00:37:31
ecosystem I I believe in that so I
00:37:34
don't know whether you can say this you
00:37:35
know little things or smart connected
00:37:37
devices but definitely the products
00:37:40
with the internet cable connection
00:37:42
things that changing very very rapidly
00:37:43
so you you make me think about one
00:37:46
evolution that I see happening where
00:37:49
currently we have a smart phone or a
00:37:51
smart watch but we don't have a lot of
00:37:54
examples where the things are working
00:37:56
together intelligently there sometimes
00:37:59
maybe the phone is driving the watch
00:38:01
but having them collaborate in some
00:38:03
way. And maybe those are the best to
00:38:05
devices to give us examples but say
00:38:08
this the smart thermostat with my smart
00:38:10
fire a that you're having them
00:38:12
collaborate more intelligently things
00:38:13
like that you know you see that as a
00:38:16
growing trend in enabling U
00:38:18
capabilities yeah I think that the note
00:38:21
was so you know you know it you know
00:38:23
addition to that I think that the
00:38:24
because devices get collect the data to
00:38:27
the internet yeah talk about the clout
00:38:30
peak data to collect all this data to
00:38:33
lose find to find the human behaviour
00:38:35
be able to you know this service more
00:38:38
intelligently I think that's a huge
00:38:40
opportunity there yeah you think that's
00:38:42
the the the big promise of internet of
00:38:44
things is being able to model and
00:38:48
predict human behaviours and needs. And
00:38:53
serve those proactively or what do you
00:38:54
think is the big promise of inner oh I
00:39:00
think that the I don't know I think
00:39:02
that we will be able to kind of predict
00:39:05
what the the the that particular person
00:39:07
ones that pretty you know the vents do
00:39:10
something without having to say to this
00:39:12
or do that. I think that there is such
00:39:14
a big you know probably in the that's
00:39:16
my opinion yeah and then I think last
00:39:20
question I have is what do you think is
00:39:23
the role of smart T V.s in internet of
00:39:27
things is just gonna be a control hub
00:39:29
or is it more well I think that the you
00:39:33
know now you know T V.s Yukon off when
00:39:36
you do not watch TV anymore but I think
00:39:39
that that you in time but T we will
00:39:42
have another feature that will be on
00:39:44
all the time be able to know what the
00:39:47
the user ones including the you know
00:39:50
the you know things. So that it is not
00:39:53
only becoming the hub of the you know
00:39:55
the the whole network so to speak. But
00:39:57
many other opportunities like you know
00:39:59
be able to storm anything that you want
00:40:01
to keep around. And also be able to you
00:40:04
know is send and receive messages as a
00:40:07
many other possibilities that TV has a
00:40:09
lot of potential that yeah yeah it's
00:40:12
gonna be a great journey forward isn't
00:40:14
exactly thank you both very thank you.
00:40:16
Thank everybody enjoy today oh right. Q

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