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00:00:05
alright so i think i think we all realising especially
00:00:10
or listening to the things i was talked about yesterday that uh it's action paradigms we've we've
00:00:17
seen before i've really been changing in let's say the last ten years or something
00:00:22
i've if you think back ten years all the things that i've been
00:00:25
in changing um well you were at a a i talked yesterday
00:00:32
yeah
00:00:34
it's when you listen to all this your talk about the mass and uh
00:00:40
the technical side but there's a human side to that is i mean we had all sorts of different questions
00:00:46
more about there's a side to side the human side how we can search interface with all this
00:00:52
and it's something we need to figure out how we're there are some few people that obviously in
00:00:57
in companies like cool that are focusing on this but
00:01:01
most the interaction designers most software engineers most
00:01:05
schools they don't really think about how we supposed to interact in this brave new world
00:01:13
but we've had ten years to figure it out and we haven't really started in general
00:01:18
well it is a bit surprising that whenever you on a on a typical i.
00:01:23
t. project we're really just sticking to what we've been doing for decades
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it's i'm on the project now and it's yeah it's just for desktop will
00:01:36
do a mobile version later we'll consider that later because right now
00:01:41
we using big screen so well designed for big screens it'll
00:01:45
work really well and ah h. t. monitor and uh
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someday maybe journalist will be riding on tablets or interacting with their articles
00:01:57
a mobile phone but that's not that's not the world we live in within the well where you go to the office
00:02:03
and you write the article there and you talk to your call they can have a coffee
00:02:08
and you go back but i'm not really convinced that that's the world we actually live
00:02:13
in i think we just we just used to doing things in a certain way
00:02:18
and we need to start waking up and thinking about how we going to do things differently are we going to make things work
00:02:28
interesting thing is that when it when we first had computers when you first came up
00:02:34
with computers we really started from a very different than point we were asking ourselves
00:02:40
well how should these computers work how should we talk to them well obviously they should try and understand
00:02:47
how human work so they should be compatible with a human speech
00:02:53
yeah it should of china does little graphic that was actually back in the seventies
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and if you update that with a bit of colours and a bit of things then it looks a
00:03:02
lot like what we keep on trying to reproduce that was the the xerox out so mark
00:03:10
a computer from yeah whatever early seventies costs
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the cheapest one they came up with was like ten thousand dollars or twenty thousand dollars to it
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so
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we were all inspired in the beginning by this movie hal nine thousand
00:03:33
was this magic machine in the future which was fifteen years ago
00:03:38
two thousand one that we would be speaking to so with if interface
00:03:42
of the future would be speaking and it would speak back
00:03:46
it would understand or language whatever language we spoke it would understand it
00:03:50
it would understand sentiment woods understand emotions talk about the motions yesterday
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well incentives all these complicated human constructs that really drive the way
00:04:01
we communicate the way we think the way we interact
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and obviously that didn't go anywhere
00:04:08
because computers at the time couldn't or understand speech any could they couldn't speak
00:04:15
so we're trying to text interfaces instead we asked ourselves well okay
00:04:21
so we can't talk to computer and you can't speak back
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but could we for instance ask a question or describe the problem that we have
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and then it would it's based on information that it already had been trained with
00:04:36
so just like you go to the doctor unix explain your symptoms and then the doctor based on
00:04:43
all the knowledge that doctor has accumulated knows what process of questions to go through it's
00:04:49
not you don't got just going to the doctors room then you stand there you make a
00:04:53
speech by the doctor that say doctor says right i have the answer here that's
00:04:58
and then you go that's not how it works it's a conversation that goes a back and forth the doctor
00:05:03
asked to clarify and so on so that was basically what they at the time try to build
00:05:11
now we know that it takes a lot more computing power
00:05:14
what the problem that that they had was that compute computers in order
00:05:19
to recognise all the details of the describe problems in order to
00:05:24
in order to match it up with solutions and so on it's not realistic to program every
00:05:29
concert and every question in systematically we have we have to be more clever than that
00:05:35
when we want these gentle solutions like going to the doctor something that that doesn't
00:05:40
mean that you can't do this approach where you have a predictable conversation
00:05:46
and and useful results that you can't have a strict set of that
00:05:51
you can but it's just not for things like going to the doctor or equipment things other things it works quite fine
00:06:02
yeah
00:06:04
so today we have a lot of computer car that was um i think early nineties
00:06:09
or something like that that you would have that's a twenty million dollar cray computer
00:06:15
and you'll probably find that your watcher your phone or whatever a device that they use every day we'll
00:06:21
have as much or more computing power than this one did back then sort of of course
00:06:28
there's a huge difference in what we can do to day and so that should
00:06:32
also be a huge different incident to solutions we we take today we
00:06:36
should do things in a different way we should not try to do things the way we would do them when that was a big computer
00:06:44
we should rethink our solutions based on the resources we have available
00:06:50
so let's take an example of typical thing that we probably all interact with every day
00:06:58
but here you has um that's a cool address entry to the right yes
00:07:05
we've all used them where you was a user you have to recognise each of the words
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but if it's in a foreign language you don't really know exactly what they mean you have to think about well
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if i'm on a particular flaw or to put it in the number or to put it on the street
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oh and if i am i have a friend that has a really ought address but she both has uh
00:07:28
later after the number she has of flora end up
00:07:31
an apartment number that's for different potential feels
00:07:36
and which actors entry form will understand that non doesn't exist
00:07:42
that that was entry and and then you into the state first and the
00:07:47
zip code in order to get also complete for the street name
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what that whole thing at once did a form like that and
00:07:56
was actually end up spending like two months on is that
00:08:00
on the interactive behaviour also completes and a box and the issues and
00:08:05
so on it doesn't make any sense to do it this way
00:08:08
it looks simple when you sit in the meeting and discuss it but it's not simple to the uses and it's not simple to make
00:08:16
now consider this one over here where you just in principle have one feel to enter in
00:08:21
and you can inter whatever you want so you can ensure a
00:08:24
street name you can industry with the street number first
00:08:29
you can enter zip code you can answer city and as you in
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some more information it'll move down when it has understood do
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and right out the address so you could start out with the c. d. you could write the whole thing in one line
00:08:42
and you just had some more intelligence you have some more smarts it will take up less space
00:08:49
it will have the same interface no matter what country you're in whatever so you can at that logic
00:08:55
to the context you don't have to redesign you don't have to
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have five different designs of what an utterance input is like
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or take down here where if you've used um excel or access
00:09:10
who knows these type of applications where you have tables and you can feel to insult them yeah it's
00:09:17
it's a pretty typical paradigm i remember implementing that sort of paradigm in the in the nineties that when it
00:09:24
it was fairly martin that you could just have loads of tables and filter
00:09:27
them and so on but actually it's again it's a problematic interface because
00:09:33
here you have to like these i once did a trading application and we
00:09:38
had an international id and a national id for the same things
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there's some obscure numbers and so on and when you see the i. t. u. might not know which one it applies to
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so which one are you gonna filter we're gonna put the filter us a user
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have to understand ah that number i know that that is this international coed
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because it has this format wise that relevant to the user user just has an i. d. for
00:10:05
some stock they want to trade and they should just answer that's talk it should show up
00:10:10
whether that ideas in the name or the idea whatever who cares
00:10:15
the the approach with the search feel that we've learned from the former
00:10:21
decades we google now is should be the way to go
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it's the morse it's the smarter into action control takes up less space
00:10:30
it in it's more useful and requires less of the user
00:10:40
well
00:10:41
complete change of thinking so that was about the you wind the now's about the sort of things that
00:10:49
we this sort of world we're living in as opposed to ten years ago twenty years ago
00:10:55
in the beginning we all say things booked us just a bit of a distraction it's
00:10:59
just it's it's just something to do when you have nothing better to do
00:11:05
and today we have baseball addicts we have people that wake up in the
00:11:10
morning the first thing they do before they got get out of bed
00:11:14
before they do anything ha baseball and before they go to sleep if
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after they've done everything and they they just just check face
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and it's not even conscious it's just habit not it's not out of and
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there's no objective is no i have to do this or have
00:11:34
to do that it's just something that we get used to doing and
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we need to start asking ourselves why do we build these habits
00:11:44
instead of renting is that's how that's terrible i should be like that it is like this this is human beings
00:11:50
this is how we are so we function we should start thinking when we design websites when we design ass
00:11:56
when we design products and services or we should ask ourselves why is it like this
00:12:02
what is it about face broke that makes it like that because if you can recreate with whatever you do that effect
00:12:10
you're just fine you'll be just fine and people like whatever it is that you make
00:12:15
whether you think that this is great or not doesn't really matter because if you're
00:12:19
making something that you can be proud of and people like don't deal
00:12:28
then we have chats
00:12:33
cats are actually fascinated because the the other thing that we spend a ton of time with we didn't
00:12:38
used to spend so much time yes we had s. m. s. and that became a huge thing
00:12:44
but traps are way bigger than is a mess because it takes it
00:12:48
a step further has a lot of a lot of advantages
00:12:57
for channel s. is the basic chat where you just chat with somebody
00:13:02
you just having a conversation with another person somebody started conversation by
00:13:07
asking a question hey can you help me out what you
00:13:09
know or have you heard or whatever it is and then you have a little back and forth and then you're done
00:13:17
but the next that is that silicon valley has been spent the last couple of years being really excited about
00:13:22
arts chat parts or conversational you wire or whatever you want to call it which are not new
00:13:31
we've had chat tops i mean developers have known jackpots for quite a long time
00:13:36
and they've apparently also existed with a a wheel chair and so on
00:13:40
the basic premise of a chat about is that it's a counterpart in you can talk to so would
00:13:46
the might have a name or might have a function or something and you can ask questions um
00:13:52
to clarify things or something of that it can also be used to have a conversation those those of
00:14:00
a couple of fate fame is um psychology tests are quite old by now
00:14:05
it lies about was one of the first ones simple little social
00:14:09
experience i'm done by i think it was a stanford's
00:14:13
professor in the linguistics and psychology and it's
00:14:18
it's a program it is not a i it is not algorithms or anything it's
00:14:23
really really early and it's not long it's couple of kilobytes of software
00:14:28
and at the time people were shocked that it seemed intelligent obviously didn't seem intelligent because it's
00:14:33
simplification but chapel scan do interesting things they can also be used for listening in
00:14:41
on conversations and making comments to for instance a useful chat but could be
00:14:45
i checked but that are identifies unusual words it clarifies
00:14:51
the meaning so everybody knows what they're talking about
00:14:55
so that can be extracted to to mean a lot of or to be used for a lot of different terminology or something like that
00:15:04
but i think and more interesting thing is the idea of what i would call chat
00:15:08
apple it's where the message can be into active so consider for instance that you
00:15:16
you in a chat and somebody sends them sends you
00:15:22
a trip that they poke for you and them
00:15:27
where in that little bubble you can actually go and change your seat number
00:15:34
so there you could you could make something like that that means that you you can send
00:15:39
a little piece in as a message somebody else in the chat in the context
00:15:44
we have the discussion you don't have to when you go back to you can find it
00:15:51
by the your memory of that conversation you can go and find that
00:15:55
being can confirm it that way and take the interaction from there
00:15:59
go from there into the application maybe where you can do more things eat it it can
00:16:05
take show license puts it in context it allows you to have a small piece
00:16:10
of information that you can interact with that's quite an interesting concept which of course can be
00:16:14
combined with chat parts so you have a chapel forcing ordering a pizza and then
00:16:20
that it s. a. you just ask i would like to order pizza for tonight blah blah blah and then
00:16:26
it comes up with as it is as it has understood you order and you can sweep the order
00:16:32
it's a very short conversation but it would also allow you to make additional comments
00:16:38
that would be attached to your order and maybe this stuff at the other end will be able to
00:16:44
respond to you directly so that would that's an example of a combination of these
00:16:48
through that i think would probably make for a very constructive user interface
00:16:54
bear in mind that a lot of these jackpots are would be honest terrible and they probably don't they're
00:17:01
rushed out the door the user interface that into action of it is really poorly thought out
00:17:07
so i think and faced doctor now already ten thousand jackpots after they released it
00:17:13
i don't remember what it was six months ago or your goal whatever and that's typical i mean we sort
00:17:18
with with baseball teams and so on things have a certain hype cycle where they boom and bust
00:17:25
but it's not gonna go way but we need to figure out a lot of things
00:17:28
we need to you lot better at making a useful experience with these things
00:17:36
chant engagement is really interesting because it's personnel
00:17:42
if you thinking in contrary how typical way of making websites
00:17:46
then not personal because we're not really having that two way relationship building
00:17:52
you really need to v. p. uh uh put a lot of effort into website in order to make even a personal
00:17:58
feel where you build the relationship that's hard work and it's
00:18:02
something that's really don't you have a two way conversation
00:18:07
and you have the focus of content because it's whatever you're talking about now
00:18:12
think about it when when you have a conversation at any given time you only talk about one cop topic
00:18:19
you never talk about two topics in parallel at the same time but we do it all the time on websites
00:18:26
all the time side bar as distractions ads by different conversations on the same page
00:18:33
and it's not constructive we'll meet to have one conversation at a time with one topic
00:18:38
that's what our brain is good it was good at focusing on one dialogue
00:18:43
and it's a way to get information it doesn't have to be a conversation between two people it can
00:18:49
be extracted in many ways and in here in this example we have an a full or uh
00:18:57
it says something about what it is and the delivery time and that it's
00:19:04
pain and simple doesn't take up a lot can easily fit on any mobile phone doesn't have to be squashed in
00:19:10
you can put it on the website in a nap whatever it would fit in anything
00:19:15
that interface
00:19:23
yeah yeah we have a bit of some other sketches you could have a doctor's appointment there
00:19:30
welcome to alternate you haven't upcoming point you just go and visit
00:19:34
you just go and visit to clinics page yeah whatever or
00:19:39
destination the clinic has and you have a little message that
00:19:43
your next appointment is next monday twelve to thirteen
00:19:47
and it's here on the on the map so you can click the map you can she take the time to reschedule
00:19:54
um and if you would like to know something around your point when you can
00:19:59
just type it and it says we'll read which typically respond as fast
00:20:05
so you have set some expectations there's no distractions that and
00:20:10
nothing to take away from it but you still
00:20:13
it gives you additional control gives you reason to use this over picking
00:20:17
up the phone waiting on a call line and calling them
00:20:27
so that's jumped shoe were navigation
00:20:32
one thing what i looked at the checkpoints that really struck me and
00:20:35
that's probably wanna start it's yeah idea for it for this talk
00:20:39
is when we to navigation on the web or applications we tend to have all these
00:20:44
menu structures we we have a we start out with a very simple menu
00:20:50
um with five or six topics and then as people come in and
00:20:55
want to add more information to the website the menu grows
00:21:00
and all of a sudden becomes a monster and we we say all we need to we need
00:21:05
to high it we need to hide all these extra things because they're not so often lead
00:21:11
use the still need to be there because you never know
00:21:13
with people want to to go from ordering potatoes
00:21:18
well uh straight to to checking out the weather i mean that might be something you really
00:21:23
want to do when your in potatoes to see what the weather's going speeds more
00:21:27
it's we fill up the pages with navigation is completely irrelevant for
00:21:31
what the page does it it happens in most cases
00:21:37
so on mobile we struggle right obviously because mobile phone is not meant to
00:21:42
have so much stuff which we still try to cram it in
00:21:47
the chat interfaces super simple you don't have needed back button
00:21:52
if you want to find something that you looked at before you just scroll up and if you don't find it useful for that
00:21:59
that's it and you roughly remember because we're good at this sort of sequence and spatial
00:22:04
relationship you roughly remember how far you need to go in order to find
00:22:09
and the things and when you see a particular point in the chat you remember that chap and you're like yeah yeah
00:22:15
i need to go up a bit further no that was that was before so i need to go get down
00:22:23
you also have the fact that the most important stuff is at the bottom and the less important stop is for the op
00:22:31
because obviously what you talked about yes that is not as important as what you're talking about now
00:22:36
and what they just said no you can actually have some
00:22:40
also complete you can have suggestions you can have easy
00:22:44
ways of continuing the conversation without sitting down and typing because
00:22:49
typing on touch devices is not the most convenient
00:22:53
typing in general should be avoided if we could just press a button instead
00:23:00
that would be much better it's faster easy you don't have to
00:23:04
uh you don't make any spelling mistake she would it's quite clear what what it is that you're saying
00:23:11
and then of course down at the bottom it allows you to say anything that you want
00:23:26
it was a bottom yeah no sideways scrolling another interesting thing you won't find sideways
00:23:31
scrolling in in in chat you don't really have that conversation there's just
00:23:35
one direction and the direction has a meaning it's not random things that are
00:23:40
connected or you know what you're going to find when you scroll
00:23:45
and no need for back button oh okay so i missed out what one
00:23:50
interesting little thing if you've seen the reason updates to apple maps
00:23:56
uh you'll see that there's the search box has moved down from being on the top
00:24:01
it's sort of in the lower but at the top of the lower third with suggestions below it
00:24:07
which is much easier and it's sort of changes the order of priority where you you actually the
00:24:15
the it's like here and then you have the map out there there's nothing to
00:24:20
press up here in the top which is for our way from your fingers
00:24:25
and then down here is where you would take in order to type and then when you
00:24:29
start typing the keyboard comes up just below it just like it would an agenda
00:24:39
so that so voice
00:24:45
so in the beginning of of this whole whole thing back in the sixties and seventies we concluded we can't
00:24:52
make a hell nine thousand computers don't understand voice they can't speak and so on but that's changing
00:25:01
a voice recognition is actually becoming a usable we as humans we don't like
00:25:09
when we say something in the in the computer just act weird
00:25:15
we don't like that and it only takes a couple of those experiences before we check out and say
00:25:20
no not gonna do that one oh and and it's hard enough as it is um
00:25:28
when i when i go on holiday i could use an audio interface driving the car
00:25:34
but then i might wake up the other passengers that might be sleeping
00:25:38
or they might say well what if talk about why you what's what's going on right
00:25:44
it's it can be very awkward and very we it but
00:25:48
that being said it is a simple useful means of
00:25:52
well it's acting when you don't want to use your hands like you're driving or you
00:25:58
don't want to uh a virtual eyes you don't want to look somewhere else
00:26:02
you want to focus on what you doing which is driving but you
00:26:07
still want to have the ability to make additional choices any sections
00:26:13
or if you just think of something and you want to make in and out so you just want
00:26:17
to dictate something quickly but it has to work harder percent or ninety nine point nine percent
00:26:24
and not surprisingly the or pick tech companies they are each going
00:26:30
for making the voice assistant and so on and so forth
00:26:34
it is definitely something that we'll see more and more of any of that it's definitely something will be more used to using
00:26:43
uh but i think we typically underestimate how hard it is to do think these
00:26:48
things right because working most of the time it's the same it's not working
00:27:06
then we have one other thing that has changed in the last decade it's the size of the screens we use
00:27:14
like i said before we try and design websites like this which is
00:27:18
the they just take it take website they had a redesign
00:27:21
remember your go two years ago so it is a reason design
00:27:26
but if you if you look at how that will render on the phone really probably
00:27:31
so how would you propose to squeeze all of this information in that screen size
00:27:38
it's a really hard job
00:27:40
yeah you have some really frustrating meetings and discussions about how we're going to
00:27:46
remove stuff that you know all some users will want to use
00:27:52
yes but you only use the phone when you are walking on the street no you don't
00:27:59
okay but then you only use it when you outside the house uh no that's not true either
00:28:05
okay most people use of phone they don't use that habit
00:28:09
but yeah but how how many of the users are you going to in it how
00:28:14
many are you going to say yeah you don't might automatically that okay so
00:28:17
there's one percent over there we don't care about there's one percent over there and
00:28:21
before you know it you don't care about a third of all your users
00:28:25
so we need just to start this obsession with boxes and boxes and boxes
00:28:32
and come up with better interfaces that will work across a wide range
00:28:37
of devices and uses scenarios both with voice and with visual the
00:28:43
this website how well will it work with somebody that line
00:28:48
right it's not gonna work very well well the chat interface work was somebody's blind yes
00:28:54
not that complicated to think about how you would make it work as much less
00:28:59
in some information at a time information has a context it has that order
00:29:04
it's much much easier to reasonable when you wanted to work everywhere
00:29:19
i might remind time
00:29:23
oh
00:29:25
so what what the design process be for this that's the big question
00:29:30
i don't necessarily have that have the right answer but i have an ounce
00:29:37
the first thing you need to get right is all
00:29:42
sorts of questions around personality and and pretty
00:29:46
when you are having a conversation personality is crucial
00:29:51
when you're talking to somebody how they come across what words they use what intonation they use
00:29:57
what colours they use the topics that they pick all of that stuff is what you judge it based
00:30:04
on you don't charge it based on whether there's some pretty graphic in that conversation that's not
00:30:11
that's not what you what you it's not the communication you are looking for
00:30:17
you need to think about how you open conversations conversation
00:30:21
openers what's the starting point for the conversation
00:30:26
and how to lead the conversation
00:30:29
because if you have a random conversation with somebody it's very hard to
00:30:34
reason about if you can talk about anything and you're jumping around
00:30:39
if you jump around you're probably going to make them stressed
00:30:43
if they jump around the probably going to make you stress then if you are computer you're going
00:30:47
to have a problem because you're not going to be able to make these human leaps
00:30:52
of of association you need to focus the conversation so the
00:30:57
opening um that conversation opener sets the tone for
00:31:01
what you're talking about and what is acceptable to talk about so in the example of the doctor's appointment
00:31:09
if use just it should use your next appointment is you
00:31:13
sort of say this is to talk about appointments
00:31:17
this is not to ask what's wrong with me doctor could i i'm having a
00:31:21
pain in the left side what would you please tell me about that
00:31:26
so use didn't start out with a blank screen because then you don't know what you need to know because they could be saying anything in return
00:31:36
you want to think about the whole flow this is not just a question of chat
00:31:42
interfaces or something similar this can be seen in the in the peak are are
00:31:49
you think of frame of when you are an organisation you have a personal website or you're making an at
00:31:56
or if you have a service you made a product that has some
00:32:00
digital part or you've had an instruction manual with your physical product
00:32:05
or you have an office with people agree didn't reception you have a support hotline
00:32:11
you write letters to then you write emails it's all part of a conversation that you're having with that person
00:32:19
if you talk to the doctor and you've talked to the receptionist
00:32:24
and you go to the website it's the same conversation that you're having with the doctor's office as a whole
00:32:31
so you you need says you need to have ah
00:32:34
coherent plan for how that conversation should go on
00:32:39
wrong before they become your customer or use or or whatever
00:32:43
when they first introduced to you they have an expectation
00:32:46
a base that on how they were introduced in they'll go through on there
00:32:55
boxes and arrows is an interesting ah i'll raise for
00:32:59
that we'd like to design boxes we draw boxes
00:33:02
and then we say okay so here is the website one page and here's the about page
00:33:08
okay is that transition between their what makes you go to the about page why
00:33:13
you're going there what are you doing next what did you do before
00:33:18
and then you need to think about what the history hand traded
00:33:21
yeah um how you're going to handle their conversation history
00:33:26
showing maybe the history from last time you chatted next time you
00:33:30
come back um how you're going to interpret that history in
00:33:36
in terms of past events and maybe you can have a coherent history
00:33:41
of interacting with the user across all sorts of channels you communicate
00:33:49
the first thing with personality is on it in a a us design
00:33:55
we have this a concept called put the us owners and
00:34:01
the first time i tried out for so long as i was like i'm not sure
00:34:08
i think its own as our heart and easy at the same time
00:34:13
it's easy if you have a really well defined persona then you just use it
00:34:18
then you just discussed okay with this person would work for this person
00:34:23
it's a good persona is somebody you get it when you skim through it and you can visually imagine
00:34:30
what sort of person is you can emotionally imagine what sort of put business you have
00:34:36
really simply ideas of what they what work for them and wouldn't work for them
00:34:41
so that's something to look into if you haven't tried it that's something to discuss but
00:34:48
if you ought to design conversations you need to know who you're talking to
00:34:53
if you don't know who you're talking to it's impossible to define vocabulary
00:34:58
or troll of communication or relevance or any other things you can
00:35:03
come up with you need to know who you're talking to
00:35:06
and equally you know need to know what sort of has a nice of you have
00:35:12
as an organisation how you want to talk to them you want to be formal
00:35:16
informal do you want to be slightly boring you want to be slightly probably
00:35:21
you want to be joking you want to be it has
00:35:25
so many possibilities and you can get it terribly wrong
00:35:30
i'm good example with a check part was um it it
00:35:36
still had a bug because you're suggesting three ounces
00:35:40
and when you click one of them it happens to not understand that on so so what it
00:35:45
sure what it's showed was the sort of for all four of chat parts which was
00:35:50
sorry i don't understand what you just said so i'll show you a picture of a kitten
00:35:55
okay what i get from that as a user is that you don't care about my time
00:36:00
you think i'm here to just play around and i don't really expect anything from you
00:36:05
you're not really planning on providing any value and i should not be here
00:36:12
that's and this is the sort of thing we need to get right
00:36:17
if we don't get this right it doesn't matter if we have all sorts of cool
00:36:20
technology that can do all the ninety five percent other things in an amazing way
00:36:27
we need to really we need to understand what's the person we're talking to and what sort of person now we
00:36:33
and what's the what's the setup for this whole thing
00:36:41
this is what i think most websites look like like if we look at the personality of the websites
00:36:47
they just completes gets a friend x. it uh it it's made by twenty different people
00:36:53
with her into different opinions they all designer for themselves are not really thinking about
00:36:58
what is going to be like using this for somebody else is like well i would like to to i think
00:37:04
and then somebody else comes along is like no i don't like that colour let's change that the deal
00:37:10
is it we we need we need a coherent personality more than we
00:37:15
need fancy colours or two kittens or funny jokes or whatever
00:37:24
we need to get the opening we need to open the conversations in in
00:37:28
good ways um we all know conversations when they get we had
00:37:34
uh oh when they go off track or whatever and it's i just i just think we we need
00:37:39
to think about this i'm not entirely sure about the details but it's something along those lines there
00:37:49
oh it's a good one of them are okay so that's that's it for me
00:37:56
i'm i'm preparing a book that i hope to have ready next summer
00:38:02
and we're going to make a seminar in zurich where we uh take even a wider uh approach and with
00:38:08
are we look at a technologies for communicating directly with customers
00:38:13
the idea that somehow we should now have the tools and technologies are having a direct conversation with
00:38:21
thousand tens of thousands with large groups of people with out
00:38:25
requiring at present every time all the time at
00:38:29
the other end but still having the feeling on both sides that we really communicating as human beings
00:38:37
but any questions

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Conference Program

How to convince organization to adopt a new technology
Daria Mühlethaler, Swisscom / Zürich, Switzerland
Nov. 26, 2016 · 10:14 a.m.
358 views
Q&A - How to convince organization to adopt a new technology
Daria Mühlethaler, Swisscom / Zürich, Switzerland
Nov. 26, 2016 · 10:38 a.m.
199 views
Animations for a better user experience
Lorica Claesson, Nordic Usability / Zürich, Switzerland
Nov. 26, 2016 · 11:01 a.m.
212 views
Q&A - Animations for a better user experience
Lorica Claesson, Nordic Usability / Zürich, Switzerland
Nov. 26, 2016 · 11:27 a.m.
Artificial Intelligence at Swisscom
Andreea Hossmann, Swisscom / Bern, Switzerland
Nov. 26, 2016 · 1:01 p.m.
399 views
Q&A - Artificial Intelligence at Swisscom
Andreea Hossmann, Swisscom / Bern, Switzerland
Nov. 26, 2016 · 1:29 p.m.
158 views
An introduction to TensorFlow
Mihaela Rosca, Google / London, England
Nov. 26, 2016 · 2:01 p.m.
532 views
Q&A - An introduction to TensorFlow
Mihaela Rosca, Google
Nov. 26, 2016 · 2:35 p.m.
244 views
Limbic system using Tensorflow
Gema Parreño Piqueras, Tetuan Valley / Madrid, Spain
Nov. 26, 2016 · 3:31 p.m.
624 views
Q&A - Limbic system using Tensorflow
Gema Parreño Piqueras, Tetuan Valley / Madrid, Spain
Nov. 26, 2016 · 4:04 p.m.
153 views
How Docker revolutionized the IT landscape
Vadim Bauer, 8gears AG / Zürich, Switzerland
Nov. 26, 2016 · 4:32 p.m.
119 views
Closing Remarks
Jacques Supcik, Professeur, Filière Télécommunications, Institut iSIS, HEFr
Nov. 26, 2016 · 5:11 p.m.
Rosie: clean use case framework
Jorge Barroso, Karumi / Madrid, Spain
Nov. 27, 2016 · 10:05 a.m.
Q&A - Rosie: clean use case framework
Jorge Barroso, Karumi / Madrid, Spain
Nov. 27, 2016 · 10:39 a.m.
The Firebase tier for your app
Matteo Bonifazi, Technogym / Cesena, Italy
Nov. 27, 2016 · 10:49 a.m.
Q&A - The Firebase tier for your app
Matteo Bonifazi, Technogym / Cesena, Italy
Nov. 27, 2016 · 11:32 a.m.
PERFMATTERS for Android
Hasan Hosgel, ImmobilienScout24 / Berlin, Germany
Nov. 27, 2016 · 11:45 a.m.
Q&A - PERFMATTERS for Android
Hasan Hosgel, ImmobilienScout24 / Berlin, Germany
Nov. 27, 2016 · 12:22 p.m.
Managing your online presence on Google Search
John Mueller, Google / Zürich, Switzerland
Nov. 27, 2016 · 1:29 p.m.
Q&A - Managing your online presence on Google Search
John Mueller, Google / Zürich, Switzerland
Nov. 27, 2016 · 2:02 p.m.
Design for Conversation
Henrik Vendelbo, The Digital Gap / Zurich, Switzerland
Nov. 27, 2016 · 2:30 p.m.
152 views
Q&A - Design for Conversation
Henrik Vendelbo, The Digital Gap / Zurich, Switzerland
Nov. 27, 2016 · 3:09 p.m.
Firebase with Angular 2 - the perfect match
Christoffer Noring, OVO Energy / London, England
Nov. 27, 2016 · 4:05 p.m.
119 views
Q&A - Firebase with Angular 2 - the perfect match
Christoffer Noring, OVO Energy / London, England
Nov. 27, 2016 · 4:33 p.m.
Wanna more fire? - Let's try polymerfire!
Sofiya Huts, JustAnswer / Lviv, Ukraine
Nov. 27, 2016 · 5 p.m.
Q&A - Wanna more fire? - Let's try polymerfire!
Sofiya Huts, JustAnswer / Lviv, Ukraine
Nov. 27, 2016 · 5:38 p.m.

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