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there any any questions
00:00:05
i have one so uh you you mentioned uh on gets when you wear
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passing a long to push could use a lot of layers layering
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and actually that's a that's a model that most often are often on problem produces hat
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and the question is now you you're expecting something more from then that how far
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are they allowed to go and uh when do we start to go into competition
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uh when would you say it's it's nice that you're presenting it to us on and when i you going to say
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um somehow this is all core competency get you're not taking teletext
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uh this is a very very interesting question because actually everyone in the industry is exactly
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going through the stock process and i think that everybody to a certain degree
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a a is afraid to go further than what it's competency
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is but to give you an answer basically um
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don't be afraid in the sense that of course to the evolution of your industry is going to depend on how courageous you are
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how much you can invest because it's very risky business of course if you make a mistake it can be very expensive
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um but it's risky as well because if you product is not right uh you may need
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to a straw to complete factory but to go back to the ah and to
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to to the risk of uh looking at the neighbours go on i think it's very
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good because um you have a lot of industries in the past that need it
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change in order to be a two to remain competitive and uh we are as young from our asked as
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well to uh reconsider a lot of a lot of things we're working on we used to be
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a system supplier knee until the eighties under johnson controls and then
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the automotive industry has asked us to split down everything
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to the last cent we still do that but they had in mind that they really wanted to control everything
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and now we are asked to be assistant supplier again because the automotive industry is understanding that
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plug suffocation of development scenarios on vehicles is getting so high that they can't master that anymore
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the other thing is well is that actually if a product
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offers a more value than uh it's basic uh it's
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basic function it is always a plus i'll just make an
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example i talked about natural and artificial materials um
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we still considered natural materials are better than artificial materials but act
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at the end if we're talking about how technology is is
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into our lives natural materials all the worst ones because you can't taylor engineer them
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it's nice to have a wooden florence nice to have a a brick wall but as soon as you start to put senses
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in the wooden floor if you want to do so or or if you want to put light or temperature it's
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uh you need actually to make a lot of compromises that you
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wouldn't do with this annotation artificial material old i'll make another
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example as we are talking about non movements no movements or materials
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that can be deformed relatively easily can have structural capabilities
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uh can be sound isolation uh isolating so why should they separate
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these layers and maybe you can integrate that into one layer
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uh we're talking about digitise asian or as i mention the presentation we're talking about um
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the interaction with the user interacting with the user means that you have to have
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sensitivity in the in the services you need to have reactivity in the services
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and if you look at the way a four wheel manufactures for example are developing
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their products they don't sell falls anymore they sell a substrate that integrates funk
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i think that in your business this can be something that can be considered as well maybe not as
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as far as foreign manufacturers are doing it but basically files are in my opinion
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uh quite dangerous a dangerous competitors because they
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are already much further into the integration so i'm talking
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about automotive applications not on or about the application
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have seen as well uh which are maybe more related more to the human use or two
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isolation and um and that medical use but that's that's what i would say don't be afraid i mean
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i always say don't be afraid because i don't need to invest but uh i would say that
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thinking out of the box is really essential
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as a last word i would say that maybe what i'm saying is really science fiction in the sense that uh
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when we are looking at products from a design point of view we are looking at the end results and at the yeah
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at the influence the product is going to have in the ecosystem uh maybe
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uh if you are manufacturing products that are the basis of something else
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you might be afraid to to go as far as that but i think that it it it would be actually a big advantage

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Conference Program

Welcome note
Mr Jan Ketteman, Consultant, Chemicals and Technical Consumables Schlegel & Partner, Germany
April 4, 2017 · 2:06 p.m.
104 views
The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
April 4, 2017 · 2:10 p.m.
251 views
Q&A - The Mobility of the Future
Dominique Taffin, Senior Manager Industrial Design, Yanfeng Automotive Interiors
April 4, 2017 · 2:31 p.m.
153 views
An industry in flux – From Motor City to Silicon Valley
Adrian Wilson, Editor Sustainable Nonwovens, Author Automotive Textiles
April 4, 2017 · 2:38 p.m.
Q&A - An industry in flux – From Motor City to Silicon Valley
Adrian Wilson, Editor Sustainable Nonwovens, Author Automotive Textiles
April 4, 2017 · 2:58 p.m.
Lightweight Textile Automotive Floor Systems - recent developments and future needs
Dr James Taylor, R&D Manager, Autoneum
April 4, 2017 · 3 p.m.
209 views
The Success of Nonwoven Materials for Lightweight and Acoustic Efficient Components in Underbody Applications
Dr Egon Moos, Product Manager Underbody Systems, Röchling Automotive
April 4, 2017 · 3:36 p.m.
423 views
Q&A - The Success of Nonwoven Materials for Lightweight and Acoustic Efficient Components in Underbody Applications
Dr Egon Moos, Product Manager Underbody Systems, Röchling Automotive
April 4, 2017 · 3:54 p.m.
138 views
Potential of nonwoven-based structures for the automotive industry
Dr. Bernd Gulich, Saxon Textile Research Institute (STFI)
April 4, 2017 · 3:59 p.m.
172 views
Q&A - Potential of nonwoven-based structures for the automotive industry
Dr. Bernd Gulich, Saxon Textile Research Institute (STFI)
April 4, 2017 · 4:24 p.m.
Vote of thanks
Mr Jan Ketteman, Consultant, Chemicals and Technical Consumables Schlegel & Partner, Germany
April 4, 2017 · 4:25 p.m.

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