Transcriptions
Note: this content has been automatically generated.
00:00:01
thank you it's great to be here so i am actually metallic i'm senior scientists
00:00:06
politics from trade by training at the most international or in d. s. l.
00:00:13
estimated seventy percent of smokers trying to wait but only six percent sixty
00:00:20
so this means that over a billion people will continue to smoke in the near future worldwide
00:00:27
smoking is addictive it causes fatal disease it's time for new era in tobacco industry
00:00:34
and p. my score for harm direct reduction is to develop new
00:00:38
products that have the potential to reduce the risk of smoking
00:00:43
and also to collect rubber scientific evidence to demonstrate that
00:00:47
these products indeed are safer for the consumer
00:00:51
now in p. m. i. r. in danish that l. we have hundreds of scientists and engineers that apple
00:00:58
needed to develop new novel products as well as as as their safety any impact on biological systems
00:01:06
one way to reduce the far is not to burn a two part well but uh just heat
00:01:12
and these grass your show on the left conventional cigarette small all the chemical compounds it consist
00:01:19
and on the right you have a one version of a reduced was product
00:01:23
as we call them or the iris or from reduced the product
00:01:27
now in addition to developing the products and trying to make sure that
00:01:31
the chemicals really need are reduced we also do rigorous assessment
00:01:37
we used toxicology lab approaches using laboratory models
00:01:41
we have clinical studies we do consumer perception and want torn follow up for the products
00:01:50
now i will present the departmental systems toxicology and our aim is
00:01:54
really to conduct experiments on biological systems where we compare
00:01:59
the convention or product with the r. p. and try to demonstrate
00:02:03
that indeed the impact on the biological system is reduced
00:02:07
and we use mechanism based approaches quantitative approaches that we ought we have developed a good deal of developing further
00:02:14
we also tried to understanding the process more mechanistic information about
00:02:19
cardiovascular disease chronic obstructive palmer disease and lung cancer which are really related to smoking
00:02:27
now we have many scientific disciplines aptly my are in d. we have these these
00:02:32
experts we have web lab scientists we have experts in different technology platforms
00:02:39
we have computational scientist buying from additions physicists who develop computational
00:02:45
models to analysts and interpret the data from our experiments
00:02:49
and we also have biologist that bill network models for um to do the product assessment
00:02:55
and now we had six internships at philip morris and you can find these and your e. p. f. l. portal
00:03:02
and five of them are actually in my department systems toxicology and
00:03:06
peace um please go and take a look at these