Transcriptions
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a boy who not to serve hello from my name is a levy and i'm the business better at uh to grow
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and had to grow we have a purpose to reduce the twenty percent of the surface area used today in the world
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um to reduce it and we want to do this using sensor technology that
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measures the plan in real time and provides a continuous feedback to the drawer
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we start small in our own backyard uh in collaboration with the university of
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ghent red we made a lot of mistakes a lot of challenges optimist further
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had even more challenges of course um and when we felt that we had a really ready products
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uh for the market we went to our neighbouring countries which are of course france and the netherlands
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and throughout the years developed the market further and we can probably say that we are uh over the whole world yeah more or less
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and here we offer actually a consultancy service based on real time planned feedback
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your for every grow or a thirty day free trial over harder and our services and they can
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see the benefits for themselves in their own crop and their own strategy and in their own greenhouse
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and if they're satisfied which seventy percent of the people that have a trial are they can become a customer and
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we have multiple uh models that they can choose was
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a out of such as where a subscription based or purchase
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uh you can see in our revenue that in the second year we had the a little bit
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um and this was because we assume that growers would know how to work with our new technology
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that they would know what's good what's bad um well they didn't and actually
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we didn't know all the possibilities ourselves at that time so
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was he pivoted more towards being more service oriented company then
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yeah people have never been happier uh then today uh which really from the business um
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our clients are primarily greenhouse course uh including also for farming
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a and r. q. demographic is a tomato cucumber
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bell pepper however nearly every crop uh is measurable
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we also have a quite strong market position uh we have
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a few competitors however the competitors that we have had different markets
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perspectives a day or more oriented toward for to culture or
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ra agriculture where we are really aiming for that high tech growing
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we also have a more holistic approach instead of an individualistic approach uh of just measuring one
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part of the plant we want to measure the plant as a whole uh i get a yeah
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complete uh inset maybe for the distinguish ourselves by having this targeted
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consultancy service that based on the true needs and challenges of the car
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and here we offer multiple benefits uh firstly by seeing
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how much water plant actually consumes but also when the plants
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actually consumes water yeah these opens a lot of opportunities for
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efficiency increases um use those scare resources went blind actually need
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also productivity can be increased by maintaining plant fidelity and by balancing plan stress uh
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we can also augmented a quality of a fruit thinking about sugar levels and tomatoes
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and by seeing in the measurements and issue before you can even see it on the crop
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itself well this prevents losses and gives us a
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a better tool to anticipate losses uh morgan before
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and combining this all uh we see this as an excellent learning and research too
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to really see how our plans really react towards everything
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being done in the surroundings in greenhouse or in fields
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have you this altogether with our dynamic people at u. of a seven people uh
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with five people and and belgium and uh two people and frowns a reinforcing us
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uh we also complemented by a university again to the the pow uh that does the insertion developments
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uh an administration uh department from liz and we also have a are the investors and coaches
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uh that died this throughout our uh it amazing it a journey uh to grow
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and together we are measuring more than three hundred seventy five plants worldwide
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uh the the quite a diverse ecosystem of users a range from
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growers uh such as the men them out in a year in geneva
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but also breeders such as exxon rated if you know them um also
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um technology services such as ah core for the such as signify
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they use our system to get a better insight into their own product and how they can use their product
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in a more efficient way so that their customers are
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also more discrete uh a very nice combined effect up jeans
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but what we need today well we need more customers and more more
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than that we need more active distributors to really spread the word and
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uh our products throughout the whole world and i so
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we can really deliver those insights and reach that purpose
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reducing the amount of surface area need of course marketing it's a very work
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very welcome uh i'm partnership such as we have it up for the and possibly need often
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lately um we can every move forward and with that i thank you all for your attention
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uh and i hope i major proud of our contributions