Transcriptions
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uh hello h. conventional ways of
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measuring soil moisture in agriculture again did
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any an accurate making crop yield management essentially a guessing game that needlessly waste
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nutrients and pressure what precious water resources ultimately
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leading to toxic run off and pour soil hell
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of course by has turn this challenge on its head looking at
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this from a vertical perspective underground to understand what the crop is doing
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we're bringing actionable insights for water sustainability informing
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by combining data gathered layer by layer beneath the
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ground with data intelligence that makes farming less
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labour intensive and more profitable for every viable acre
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i wanted intelligent broke is inserted into the ground permanently
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and the crop type is selected multiple sensors located every four
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inches layer by layer in the soil should gather data
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and send that to the cloud every day throughout the day
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our algorithm analysts is the data and presents it in
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easy reach heart format in the summary chart on the right
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the farmer can see how well they are balancing supply of the water and demand from the crop
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to be able to consume at the proprietary yes score in the upper right hand of the fuel
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gauge is essentially a numerical representation of how well
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the farmer staying within that green bay hand that's
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tailored to a specific crop type this allows them
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to focus on important times lycra hassling or fruiting
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oh 'cause by his butt in the market in the us for about ten years we have eight
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hundred fifty thousand acres managed across sixteen different countries
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we currently work with approximately a hundred and twenty dealers
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our business model is a software as a service model where we
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basically provide the hardware for free just like in the cellular phone market
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we got a market primarily through the channel through partners dealers and distributors
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what's unique about our market position basically different from
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traditional us we'll moisture technology are for different things
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one is is that we use is vertical approach layer by layer
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to measure soil moisture so we go deep within the so well
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second is that we look how how well the crop is consuming that
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so it's not just about whether the soil is wet or dry as
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far as whether to turn on the irrigation it is the crop actually
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considering that water nutrients is a ready for it at those important times
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were sorely plastic which means that no matter what you don't have to turn this crap uh do you want to turn the
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probes specifically for the files well it works whether there's various as
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well types within a field or in your across your various fields
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last is that the probe is installed on the ground probably early throughout the season so the farmer doesn't
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have to go out and do continuous monitoring so a lot of the decisions can now be made remotely
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they're significant impact in this what's important too far that's healed it's hill but
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also by not wasting extra nutrients so we with the most trouble twenty five
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percent increase in heels and quality of the crop also the ability to make
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predictable decisions to be able to go to market with the with the copyrights
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we do this by gathering overnight team point two billion
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data points currently how will happen why this is important is
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that farmers tend to be risk averse so they'll tend
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to want to alter apply a water and nutrients just a
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little bit to be able to have the cop is it to get their yield however this might provide a larger
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he'll but is very expensive and it unnecessarily limits uses
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i'm you know uses restricted and precious resources such as water
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oh 'cause my is based in san diego california u. s. a. with
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sales offices throughout the region locally reach look lee throughout the us we
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have about thirty employees today our team consists of experience leaders in internet
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of things technology as well as experts in data science agriculture and farming
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we work within a partner network as i mentioned earlier
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we work with large and small distributors income zones precision agriculture
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services equipment dealers compatible tech smart farm technology providers such as
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ah before d. fruity beverage brands collapse and form input retailers
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today we're seeking partners in these categories in your