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Keynote - Sophia Genetics
Jurgi Camblong, CEO, Sophie Genetics
Thursday, Dec. 3, 2020 · 2:20 p.m. · 15m 59s
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thank you all a very exciting to hear the setup that's changed from um
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the time the we would be in did the building actually in the p. c.
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um and it's a very near chasing to be back saw
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i was asked basically to share with you uh what does being the experience of sophia
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uh and maybe uh some of the experience that i will share with you might be helpful
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yeah i don't pretend this apply to to everyone but uh i hope that uh this may inspire you
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so uh first um why sophia uh back two thousand eleven uh when we found
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the the company we have an idea uh which is run sustainability in the outskirts sector
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and the the idea being that uh eventually we can make the health care sector
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a wiser and as you may know sophia in greek means uh with them right
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so the story starts but two thousand eleven uh as a up yeah larson i need
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and uh without any technology uh we have a concept that uh we want to cool
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and this concept is the following you which is very basic uh the concept to being that actually
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at the data of patients to they might not only be used to help better
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decision making for two sufficient but as well lose data might be leverage for greater and
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as they are being can relate it to a kind of a database to help better improve
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the life of uh the next generation of patients and so this is what we have uh
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in the beginning but two thousand eleven not technology just a very broad a picture of how
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we do c. d. l. sector sector able then how why our how sophia might impact there
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now the real opportunity for sophia to impacting that smart as career a feature
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is the the fact that they are few uh technologies
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that the rice so first in the life science era
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there are technologies like g. now makes technologies proton makes technologies
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uh right you mixed acknowledges that the rise in that are really can change your
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because this type of technologies enable the researchers to understand the origin of the disease
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and the side that what we see is a big trend in the tech sector
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we're actually the will of the word are highlighting
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the power of platforms and not how by combining data
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by breaking data silos by using feedback loops by using smart algorithms
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one can makes makes make mets much better use of the data
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so the idea is let's make sophia and let's reach that words and that's through the plaque for
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compute the sophisticated data that are being produced by the or speech else
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and help them to better eject doesn't treat patients so this is how we started that two thousand eleven
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from a concept to releasing a a product and i will come back to that
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and next thing in my opinion what are being the screaming steps uh in uh
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and the journey of soft yeah that enabled us to be where we are today
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no one's fundamental uh i think that we never gave that in our journey
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as being to have this platform in the cloud and why this
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is so important remember our intention was treating this collective intelligence right
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whooping patient they passed so that not only we cannot one patient today but better patients to morrow
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the that's why being in the code was so important for us so because
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that's the only way triplet from that you can break data silos we can
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promo to date appalling and then core knowledge sharing right and so
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this is from the idea to the product what with being deal now
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sophia today is actually the most used eight i and clapped
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for him in the space of data didn't it is seen
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uh and i'm not going to develop and tell you exactly what a soak yeah does
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but i think uh you know this is something we're we never uh even dean we would end
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uh today we are helping thousand or speech tells seventeen thousand
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apparitions uh uh moans for work apart from were we compute
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prime original makes the tough work uh diseases like cancer in in every to disorder
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and so this makes us of course very proud and not only s. founders but uh i think all the
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people that have been acting at the company are very proud for the impact we are adding today on those patients
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so why this is so important uh because those kind of data are actually being
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often misused and while combining and uh going
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dealing gino meeks adding additional years of data
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one can be use market works when it comes to patient
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check nosing treatment decision but as well this is more a tree
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and this is really if you like the journey into which we are in bold altogether
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one of the exceptional achievements for sophia as being the adoption in the market
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uh i mentioned that we have thousand uh all speak tells and lapse in the
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work that i've adopted at work technology so that are directly connected to each other
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which makes actually it the largest a network of connected hospitals worldwide
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i think something important to recognise that this was uh not easy right now
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we're talking about a very sophisticated university
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hospitals comprehensive cancer centres that thought that
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they may as well by themself solve the problems that we're being sold thing with our technology
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so i think the fact that sophie as being
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capable of uniting these different university hospital for platform
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is an exceptional achievement that demonstrate the value that
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we're bringing a to lose hospitals and to the patient
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now today so if yeah is well positioned to become the de
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facto dominating a plot for a to control cancer in every to disorders
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and this is because of two things uh first we
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are the only class from that as being able to scale
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we did the centralise model relating or speed does manage the data by themselves
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but while putting then in a cloud plaque for me to advising knowledge so that
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they could uh collaborate can gain from any inside can become smarter and smarter together
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we are being weaning because of the actor is your core technology and i think that's
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a very important element new startups were you were thinking about what is driving the adoption because
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you don't want christ being uh i would say the main driver of reduction you really want technology to be
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the main a driver of the adoption any in terms of scalability as they set thousand most people's
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forty tera byte of data amounts that are being straining to or plucked from seventeen thousand generic profiles
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and we cover as a pig that for any technology that is
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out there and can produce to the original makes the car or
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uh right you mix it up so this was definitively a very hard work
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and uh i wanted to share with you some of the recipes uh so that you can maybe be
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inspired about how we'd your company is you may end up being in the same position in five years time
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so to day uh beyond the numbers i really sure it uh
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we are strangers fifty employees uh actually hundred and eighty inch we didn't
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and the the other ones are a a bit everywhere in the world we're developing the company more more now in the us
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which uh is going to probably become more because marquette and
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the numbers of patients i mentioned to you means that we
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are supporting the diagnosis and treatment decision of one patient every
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four minutes uh twelve platform so which is pretty exceptional performance
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when it comes to um maybe the learning is a at sophia and
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if i would have to do a new company to watch out i would have i would say three of them
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and i would like to drive you to that so first
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is uh being ready to not have their perfect product from scratch
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and that's something extremely important and so some of you have
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probably already heard about the concept of mean about be able product
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which intense basically as you engage who is potential customers
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to validate the uh benefits that you technology might bring them
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and that's very very importance that any to step that needs to be extremely actually so then you
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don't over invest in so that when you put the product in the markets the adoption is pending facility
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that's really not an easy exercise and sophia was funny two thousand
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eleven we were actually in the p. c. in two thousand twelve
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with our product and it took us into two thousand
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fourteen to develop our platform and start signing the first contract
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now in this context of minimal viable product i think the slide
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i'm showing here is very important the term minimum is essential because sometimes
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getting features off you offering makes the value proposition even clear to the
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customers and so that's something that you always need to keep in mind
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some people say less is more right so keep this in mind
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i would say in my opinion pro finding the route right product marketed
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and making it in the very agile way so something easy but don't over
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spent uh before you make sure that you have a market for your product
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the slogan of learning and this was from two thousand fourteen two
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two thousand seventeen was okay now we find right product market fit
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how do we leverage on this product to have a best uh traction in the market
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you know my cellphone biologist uh i learned the hard way of
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what says about that in the end sales is a number game
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and this is something that it's extremely important to system at ties in to have a lot of d. c. p.
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units to be you'll uses teams as the real engine
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that worked really well we're number counts what are the number of calls you since people are doing
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what are the number of meetings you're doing each time they do discourse in these meetings are get they are they getting traction
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do they uh uh put themselves in a position to make offers are they too shy about making offers
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or do they allow them as sam's themself as well to make up for it and sometimes lose these these
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without losing you cannot learn right this is how we actually learn to to
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run as well first you need to call and then we need to will
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so these principles of meaning about the apple product i think applies as well to the sales experience
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and i think often for the founders understanding how to skate the
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says things are is another very very big challenge in discount that concept
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the for no management as well it's something very important i'm not going to develop that but
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the size of you said funnel may give you a feel of where you need to put
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more effort do i have two more prospect or do a you have to focus on closing
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so this would be for me the second uh learning after the
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product market fit is really finding the right saves model and skating that
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the third one is professional racing the organisation and this is a tough one honestly
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i think it's probably a foreign in d. v. the well uh the toughest one
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i do organisations scale from three people to ten to twenty two hundred to three hundred
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you may not uh be able to manage the
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things the same way you may not be able to
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keep the same responsibilities to all the people that were
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with you at the beginning and on top of that
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you have to be capable as well of thinking strategically both how you
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organise your uh organisation and here i should we few few models right but
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i think as as you and uh at least as you if not as a
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founder this is something you need to be obsess about that is myself i hope says
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no the uh people when they asked me what i'm prevents me for sleeping it's always about people
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where you have the right people do i give the people the right means is my organisation the most efficient possible
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should i change the organisation so that we create more
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senior injuries and we can uh you know minimise frictions
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that's very very important element in this in them and uh
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doesn't only apply actually to the employees i think it does applies
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as well to the work and probably nobody will tell you that
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but it's very very important that you think the same way of about two board members
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you need to be able to have a board that they're continuing to that you that journey you need to bring to
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expertise in competencies that are uh required according to
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the stage into which you were in the company and
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maybe there are some board members that at the beginning or very helpful to you but not anymore today
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don't feel uh oblige of keeping everyone you know i think in the end
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everyone wants the company to succeed and board members can understand that as well
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in that context uh one of the experience person like springs layout
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which was not necessary even either as being structuring the board full committees
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so that when the board gets bigger actually you
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know uh our current work data over ten people you
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still manage to maximise decision making and maybe that's something
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that at some point you will have to to faces
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okay how i can out my board as well to be leaner
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am i i'm ignore all blight forced to build committees like
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to come compensation committee like the audit committee like a strategy committee
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so this would be the three watch out uh i would i would share with
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your uh to build successful companies that this this as being the journey of sophia
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uh one being product market fit to being scaling the sales teams
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in the sense model and fee perfecting uh the organisation that people able
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last two person of things to be sure it uh as the c.
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o. and it's certainly when your funders your you will feel alone a lot
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uh so i guess we'll find ways of korean or chasing yourself uh
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outside the company find ways of having maybe mentors
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with whom you can exchange uh you're furious your challenges
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find ways as well to get energy
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through sport or whatever activity uh you
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uh um uh you know you like and we just really bringing you energy
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the last one uh for us is going to be ten years that we started sophia
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and actually uh you know uh ten years is not little and
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so sometimes you hope that others will do things for you uh
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but uh maybe sometimes she's asking too much about people
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and in the end my experience is that uh despite you are recruiting greats people exactly like you know
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football team you know here ensuring with you you've been cropped which is the manager of liverpool football club
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you still need to be very passionate then you still need to be the n. people in you still need
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to animate routine otherwise uh things uh tend not to
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move but uh the way uh that everyone would would expect
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and so that's my last advice don't expect too much from the others and
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be ready to be always active uh without you is not going to be possible
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so with that i would like to thank you i hope that some of the
Conference Program
Welcome from the Sponsors
La Forge - InnoPeaks - Hewlett Packard - Pulse Incubateur HES - Geneus
Dec. 3, 2020 · 2:10 p.m.
Keynote - Sophia Genetics
Jurgi Camblong, CEO, Sophie Genetics
Dec. 3, 2020 · 2:20 p.m.
161 views
Q&A - Sophia Genetics
Jurgi Camblong, CEO, Sophie Genetics
Dec. 3, 2020 · 2:50 p.m.
118 views
